Adobe AD0-E560 Übungsprüfungen
Zuletzt aktualisiert am 26.04.2025- Prüfungscode: AD0-E560
- Prüfungsname: Adobe Marketo Engage Architect Master
- Zertifizierungsanbieter: Adobe
- Zuletzt aktualisiert am: 26.04.2025
When establishing project scope, which element should be defined first?
- A . Campaign budget
- B . Success metrics
- C . Team responsibilities
- D . Technology stack
Which type of logic is used for complex segmentations in Marketo?
- A . Lead Scoring Logic
- B . Advanced Smart List Filters
- C . Email Delivery Timing
- D . Engagement Streams
What actions can improve email deliverability? (Choose two)
- A . Warming up IP addresses
- B . Regularly cleaning the email list
- C . Increasing email frequency
- D . Disabling recipient preferences
An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?
- A . Smart List: Trigger Added to custom object and payment is "not" paid
Flow: Wait for 8 hours > Send Email
Tokens using velocity scripting for personalization - B . Smart List: Trigger Added to custom object and payment is "not" paid
Flow: Wait for 8 hours > Send Email
Person Tokens for personalization - C . Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization - D . Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization
A client needs a lifecycle model to manage leads from multiple regions with distinct sales processes.
What would be the best approach?
- A . Create a global lifecycle model with region-specific transitions
- B . Build separate lifecycle models for each region
- C . Use static lists to manage leads regionally
- D . Automate lead scoring for all regions in a single model
A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?
- A . Map data fields between Marketo and the analytics tool
- B . Train the marketing team on the new tool
- C . Create new Smart Lists for segmentation
- D . Schedule campaigns before the integration is complete
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)
- A . Configure program tokens for UTM parameters that have been inherited from a parent folder
- B . Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
- C . Configure local program tokens to set UTM parameters
- D . Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
- E . Configure Program Member Custom Fields to track the UTM parameters
- F . Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
Which metric is most relevant for tracking lifecycle changes in Marketo?
- A . Program Success Rate
- B . Lead Conversion Rate
- C . Stage Velocity
- D . Email Open Rate
Which Marketo report should be used to evaluate email engagement?
Program Performance Report
Email Link Performance Report
Landing Page Performance Report
People Performance Report
Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to ‚request a seat‘ on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized ‚Event Score‘ field as a Webhook to calculate and provide a number to each Person record based on where they sit in ‚the queue‘. Once they receive this number, their Program Status is updated to ‚Registered‘ if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?
- A . Call Webhook > Wait 5 minutes > If ‚Event Score‘ = is Less than 50, then Program Status = Registered > If ‚Program Status‘ = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
- B . Call Webhook > Wait 5 minutes > If ‚Event Score‘ = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
- C . Call Webhook > Wait 5 minutes > If ‚Event Score‘ = is Less than 51, then Program Status = Registered > If ‚Program Status‘ = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
- D . Call Webhook > Wait 5 minutes > If ‚Event Score‘ = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End