Adobe AD0-E560 Übungsprüfungen
Zuletzt aktualisiert am 26.04.2025- Prüfungscode: AD0-E560
- Prüfungsname: Adobe Marketo Engage Architect Master
- Zertifizierungsanbieter: Adobe
- Zuletzt aktualisiert am: 26.04.2025
Which type of integration is best suited for syncing real-time sales updates with Marketo?
- A . API-based integration
- B . Batch processing
- C . CSV uploads
- D . Manual updates
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company’s behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?
- A . One set of channels should be created, and a tag should be used to determine Direct or Partner
- B . Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
- C . One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
- D . Create a single global program to consolidate reporting for both direct and third-party seller marketing
A company has recently set up their Lead Lifecycle in the diagram below.
However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)
- A . Update SQL to Gate with a Max Age 3 days
- B . Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
- C . Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
- D . Update SQL to SLA with Max Age 3 days
- E . Create a Gate stage name as "Recycle" to split leads for re-engagement
A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?
- A . People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
- B . Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile
- C . Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
- D . Exclude recycled leads from the RCM entirely to avoid skewing data
Who is typically responsible for approving the overall scope of a Marketo Engage project?
- A . Marketing Manager
- B . Project Sponsor
- C . IT Administrator
- D . Campaign Specialist
What can reduce bounce rates in email campaigns? (Choose two)
- A . Regularly updating recipient preferences
- B . Removing invalid email addresses
- C . Increasing A/B testing frequency
- D . Optimizing subject lines for spam filters
A consultant conducts an audit on a company’s Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company’s Adobe Marketo Engage instance and discovers:
- A . Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
- B . Change the "Country" field from a text field to a string field to standardize the values.
- C . Create a daily re-occurring batch that standardizes "Country" into clean values.
- D . Advise the company to increase its API limits to solve the API issue.
What is the impact of negative scoring in lead scoring models?
- A . Improves lead qualification accuracy
- B . Automatically removes unqualified leads
- C . Prioritizes leads with higher scores
- D . Speeds up sales follow-up processes
A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage’s form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)
- A . Marketo Forms 2.0 JavaScript API
- B . Marketo REST API Submit Form Endpoint
- C . Marketo REST API Push Lead to Marketo Endpoint
- D . Marketo REST API Create Lead Endpoint
What is the primary metric for evaluating the performance of a landing page?
- A . Page Views
- B . Conversion Rate
- C . Unique Visitors
- D . Time Spent on Page