Adobe AD0-E560 Übungsprüfungen
Zuletzt aktualisiert am 26.04.2025- Prüfungscode: AD0-E560
- Prüfungsname: Adobe Marketo Engage Architect Master
- Zertifizierungsanbieter: Adobe
- Zuletzt aktualisiert am: 26.04.2025
Which metrics are essential for evaluating email performance? (Choose two)
- A . Open Rate
- B . Unsubscribe Rate
- C . Conversion Rate
- D . Page Load Time
A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?
- A . Create region-specific Email Performance Reports
- B . Consolidate all email campaigns into a single report
- C . Use Smart Campaign filters to analyze email performance
- D . Focus only on open rates for emails
Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)
- A . Social Media Ads
- B . Internal Email Campaigns
- C . SEO Traffic
- D . Landing Page Designs
A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form
What is the best approach to program configuration in Marketo to achieve this level of reporting?
- A . Create channels for Online Advertising and Web Content, and create a Marketo program for each
Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level
Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads
Apply Period Costs for all advertising to the Paid Advertising program - B . Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each
Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level
Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads
Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program - C . Create a channel for Web Content, and create a program with this channel
Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level
Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads
Apply Period Costs for all advertising to the program - D . Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each
Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads
Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
How can API integrations be secured in Marketo? (Choose two)
- A . Use approved API tokens
- B . Enable IP restrictions for API access
- C . Disable external integrations
- D . Use dynamic content for security
Which feature in Marketo is most suitable for running global marketing campaigns?
- A . Engagement Programs
- B . Dynamic Content
- C . Workspaces and Partitions
- D . Smart Campaigns
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
• How many marketing-qualified leads (MQLs) do I have?
• How long does it take for a new lead to become an MQL?
• What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?
- A . Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report - B . Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report - C . Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report - D . Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?
- A . Test all individual ways Person records can be created through social
Test CRM and web to see if there are issues
Check Admin trail for poor list imports to see who could be importing poor data - B . Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues - C . Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records - D . Audit CRM integration settings to ensure accurate person source tagging
Which groups typically require customized training in Marketo? (Choose two)
- A . IT Administrators
- B . Sales Executives
- C . Data Analysts
- D . Marketing Specialists
A client wants to measure ROI for a webinar campaign.
What should be implemented?
- A . Use Program Tags for attribution
- B . Create static lists for webinar attendees
- C . Leverage a single-touch attribution model
- D . Evaluate only engagement stream performance