Adobe AD0-E560 Übungsprüfungen
Zuletzt aktualisiert am 26.04.2025- Prüfungscode: AD0-E560
- Prüfungsname: Adobe Marketo Engage Architect Master
- Zertifizierungsanbieter: Adobe
- Zuletzt aktualisiert am: 26.04.2025
Which strategies support governance in a Marketo instance? (Choose two)
- A . Implementing regular audit schedules
- B . Consolidating all engagement campaigns
- C . Enabling team-based workspaces
- D . Reducing lead scoring rules
The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)
- A . A single API user is created for all integrations that use the Marketo API
- B . IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
- C . IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
- D . Custom Headers are included in Webhooks to authenticate the outbound payload
- E . The Marketo SOAP API is used as often as possible for such an integration
Which issues commonly arise during a Marketo instance audit? (Choose two)
- A . Overlapping campaign schedules
- B . Missing lead activity logs
- C . Unused system tokens
- D . Inconsistent folder naming conventions
What is the primary objective of an enablement rollout plan?
- A . Increase system uptime
- B . Educate stakeholders on system usage
- C . Automate marketing workflows
- D . Enhance email deliverability
A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales
Leads downloading a white paper does not indicate their interest to speak to sales
Leads participating in an event are more ready to speak to sales
What would the Marketo Engage consultant recommend based upon the above requirements?
- A . Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales
Add additional criteria for MQL to exclude an event registration - B . Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales
Add additional criteria for SQL to include an event attendance - C . Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest
Add additional criteria for SQL to include an event registration - D . Add a lead stage for every action, such as white paper download or event registration.
An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.
However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team
SQL leads that are disqualified should be removed from the SLA stage
SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL)
What are the three changes that needs to be implemented? (Choose three.)
- A . Add an SLA stage, SAL, between "SQL" and "Opportunity"
- B . Add a detour stage, "Disqualified”, from "SQL"
- C . Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
- D . Add an inventory stage, SAL, between "SQL" and "Opportunity"
- E . Add a "Disqualified" transition from "SQL" to "MQL"
What should be considered when setting up lead routing for multiple regions? (Choose two)
- A . Regional business rules for lead assignment
- B . Creating a single global Smart Campaign
- C . Ensuring region-specific data compliance
- D . Consolidating all leads into a single database
A client observes low engagement rates due to spam complaints.
What action is recommended?
- A . Warm up IP addresses
- B . Adjust recipient preferences
- C . Use double opt-in for subscriptions
- D . Increase sending frequency
Which audit findings should be prioritized for resolution? (Choose two)
- A . Duplicate leads in the database
- B . Unused email templates
- C . Untracked links in emails
- D . Inefficient lead scoring model
What should be evaluated before integrating new technology into a Marketo instance? (Choose two)
- A . Data compatibility
- B . Campaign folder naming conventions
- C . Required API endpoints
- D . Frequency of email campaigns