Adobe AD0-E560 Übungsprüfungen
Zuletzt aktualisiert am 27.04.2025- Prüfungscode: AD0-E560
- Prüfungsname: Adobe Marketo Engage Architect Master
- Zertifizierungsanbieter: Adobe
- Zuletzt aktualisiert am: 27.04.2025
A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region’s marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?
- A . The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
- B . The new person will be created in the North America Partition where the form exists.
- C . The new person will be created in the default Partition and immediately routed to the North America Partition.
- D . The person will not be created unless explicitly routed to a specific Partition.
What is a "detour" in a lifecycle model?
- A . A lead that bypasses the initial stages of the lifecycle
- B . A manual override in lead scoring
- C . A temporary change in the lifecycle path due to specific conditions
- D . A fallback stage for inactive leads
Which elements are crucial when designing campaign logic? (Choose two)
- A . Trigger-based workflows
- B . Dynamic content options
- C . Campaign reporting features
- D . Lead database size
Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?
- A . CRM Administrator and IT Team Lead
- B . Sales Manager and Data Analyst
- C . Marketing Specialist and Content Creator
- D . Campaign Manager and Customer Support Agent
A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?
- A . First Touch Attribution
- B . Multi-Touch Attribution
- C . Last Touch Attribution
- D . Linear Attribution
A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?
- A . Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
- B . Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
- C . Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
- D . Restrict API access to a specific geographic region
Which stakeholders are essential for implementing a Marketo project? (Choose two)
- A . Marketing Operations Manager
- B . Campaign Specialist
- C . Business Strategist
- D . Customer Support Agent
An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program’s name
Change the status in the program (based on the action)
Write an Interesting Moment
These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?
- A . Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
- B . Create global Interesting Moments campaigns based on specific triggers and using tokens.
- C . Remove the program status change because this will be handled by the Acquisition Program update.
- D . Use program-level templates to standardize campaign flows and tokens.
When should you use multiple partitions in Marketo? (Choose two)
- A . For businesses with region-specific campaigns
- B . When segmenting audiences by lifecycle stages
- C . To manage leads for different business units
- D . To track campaign performance
Refer to the case study. Unicorn Fintech’s Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?
- A . CMO, CRM Administrator, Corporate Attorney
- B . CIO, Web Developer, Corporate Attorney
- C . CMO, CIO, Corporate Attorney
- D . CMO, CIO, CRM Administrator